Killer Coke has recently been found to be financing a front group that has been putting out studies that obesity has absolutely nothing to do with diet, specifically sugary beverages, and everything to do with a lack of exercise. This is an old trick that corporations use to deny that their product is harmful. It was actually originally recommended by Edward Bernays, the father of modern propaganda and advertising. He advised companies to use seemingly "independent" third parties to promote their product or deny that their product was harmful. Hence why there were actually ads in the early 1900s where doctors promoted cigarettes and many "scientists" denied for the longest that cigarettes caused cancer!
Coke along with the rest of the food industry has been doing this for a long time. McDonald's after the release of the documentary "Super Size Me" promoted fitness and physical activity and virtually all fast food and soft drink companies sponsor the Olympics and other sporting events even though you won't be able to compete in the Olympics by eating their products. The food industry has been promoting and financing the whole exercise industry for a long time. The message by these corporations is "Our products will make you be like Mike and can make you a great athlete"! They are also encouraging more P.E. in public schools though they don't want soda, sports drinks, and all these obesity causing sugary drinks to be removed from public schools. It is a complete scam. This link between the foods industry and fitness was documented in the documentary below "The Men Who Made Us Thin".
http://www.dailymotion.com/video/x2cuvbl_the-men-who-made-us-thin-part-2-of-4_school"
Now the food industry wants to continue to promote the same tired, calories in, calories out myth which has been thoroughly debunked. This myth has propagated by nutritionists (who are financed by the obesity causing food industry), the obesity-causing food industry, and the weight loss industry. The only problem is that the whole calories in, calories out myth is not true. Working out does not make you thinner and as a matter of fact, when you work out to "burn" calories, your body triggers your hunger hormones to make you replace the calories you burned. This makes working out to lose weight a waste of time because you will only be hungrier and will only end up replacing the calories you burned. If the calories are not replaced, then you will go into starvation mode and store fat. Even worse, many workout and gym foods are loaded with carbs, fructose, and sugar which are the very foods which make you pack on the pounds. So people work out to lose weight and do not actually end up losing and then eat foods which make them gain weight and so they workout some more and even harder to lose weight. It is vicious cycle. Exercise is ineffective for weight loss. It is great for your health though.
Obesity has nothing to do with calories in, calories out, diet and exercise, and overeating. Obesity has everything to do with insulin! Insulin is your body's fat storing and promoting hormone. That is why you are more likely to get fat eating whole wheat bagels than a 4 egg, ham, and cheese omelet. One food, whole wheat, dramatically raises your insulin levels making you pack on the pounds while the omelet has no response on insulin thus making you burn fat.
Sugar is the number one cause of obesity today. Sugar specifically raises your insulin levels and actually gets converted into fat within four hours of eating of it. This fat then gets stored in your body causing you to pack on pounds. Whenever you consume sugar, you are actually consuming fat! Sugary drinks in particular are really harmful because all the sugar immediately goes to your bloodstream or the fructose portion of the sucrose molecule goes to your liver where it immediately gets converted into fat. Fructose in particular is the sugar which has been shown to cause obesity. Most sugary drinks are made with high fructose corn syrup which is supposed to be 55% fructose. However, most brands contain close to 70% fructose! The higher amounts of fructose make the product more addictive and causes more obesity, metabolic syndrome, PCOS, diabetes, high blood pressure, pancreatic cancer (the most deadliest type of cancer), fatty liver disease, cirrhosis, dementia, Alzheimer's, and heart disease. Sugar/fructose cause virtually all the diseases that people are afflicted with today. Consuming high amounts of fructose also doesn't suppress your appetite and makes you overeat. Even worse, high fructose corn syrup contains mercury which is one of the most toxic substances known to man.
This is why you should ditch ALL refined or concentrated sugars which include agave nectar, fruit juice, dried fruits, brown sugar, white sugar, high fructose corn syrup, crystalline fructose (found in Vitamin Water), brown rice syrup, etc. Even excessive amounts of raw honey can be harmful.
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References:
http://potatopro.com/news/2015/food-industry-criticized-exercise-messaging
http://www.cbsnews.com/news/fructose-changes-brain-to-cause-overeating-scientists-say/
http://www.telegraph.co.uk/news/health/news/11556593/Sugar-is-to-blame-for-obesity-epidemic-not-couch-potato-habits.html
http://well.blogs.nytimes.com/2008/07/24/does-fructose-make-you-fatter/?_r=0
http://www.medicalnewstoday.com/articles/286795.php
http://www.bbc.com/news/health-32417699
http://blogs.plos.org/speakingofmedicine/2012/07/05/is-obesity-simply-about-a-lack-of-balance-why-big-food-wants-you-to-be-fit/
http://www.medicalnewstoday.com/articles/278521.php
http://www.nytimes.com/2005/03/09/business/media/mcdonalds-says-its-time-to-exercise.html
http://www.theguardian.com/lifeandstyle/2010/sep/19/exercise-dieting-public-health
http://well.blogs.nytimes.com/2015/08/09/coca-cola-funds-scientists-who-shift-blame-for-obesity-away-from-bad-diets/
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